ABOUT

Howdy, I'm Jesse Rocha! I’m an Art Director with a love for brand development, marketing design, social media design and all practical, conceptual and managerial skills related to graphic design. I use my design experience to support brands of all sizes in telling their stories through timeless visuals and strategic and conceptual thinking for both print and digital design. I am someone who brings enthusiasm, and leadership to every design process and project. I thrive under pressure and I am inspired by an artistic challenge. Through design, I aim to create pixel perfect quality work. I search for the fantastic within the ordinary to flesh out thoughtful design concepts that bring visions to life. I have an eye for detail and I really like experimenting with different approaches. There is no greater passion for me than artistic creativity and flawless smart design.

In addition to effectively communicating through aesthetic print design, I am also very skilled in front-end web design and social media design for digital marketing and content strategy. Digital design and web design is where I love to flex my brain muscles to make a website stand out among the rest and accompany a developer throughout the entire build process to make the website visually stunning while being highly centered around its user experience.

Visual design isn't the only thing I enjoy though; I am also interested in tech, video games, sports, fast and loud cars, and other various forms of "nerdery" that fuels my creativity.

EDUCATION

Tyler Junior College - Tyler, Texas
AAS, Visual Communication (2010-2014)

Texas State University - San Marcos, Texas
College of Fine Arts & Communication
BFA, Communication Design (2014-2017)

PROFESSIONAL SKILLS

• Branding: Analysis, Strategy, Positioning, Logo, Identity System, and Creative Standards

• Trademark: Brand Marks, Wordmarks, Lettermarks, Abstract Logo Marks, Combination Marks, Brand Icons

• Art Direction: Creativity, Coordination, Vision, Project Management, Organization, Leadership

• Marketing Design: Packaging, Outdoor, Print Collateral, Signage, Stationery, Vehicle Graphics

• Digital Design: Flowchart Diagrams, Front-End Design, UX Design, Social Media Design, Digital Advertisement

EXPERT & PROFICIENT KNOWLEDGE

• Adobe Indesign

• Adobe Illustrator

• Adobe Photoshop

• Adobe Lightroom

• Adobe Acrobat

• Adobe Muse

• MS Office

AWARDS & ACCOMPLISHMENTS

• Science & Arts Honor Scholar (2007-2010)

• Dean’s List (2011-2016)

• President’s List (2016-2017)

• AIGA Texas State Officer (2016-2017)

• DSVC Student National Show: Best of Category Poster Design (2015)

• AIGA Flux Design Competition: Identity/Logo Selected Entry Winner (2016)

• AIGA Flux Design Competition: Packaging Design Selected Entry Winner (2016)

• AIGA Flux Design Competition: Poster Design Selected Entry Winner (2016)

• AIGA Flux Design Competition: Web/Interactive Design Selected Entry Winner (2016)

• DSVC Student National Show: Identity/Logo Selected Entry Winner (2017)

• American Advertising Awards: Gold ADDY Winner with Romph & Pou Agency (2023)

• American Advertising Awards: Silver ADDY Winner with Romph & Pou Agency (2023)

LANGUAGES (Bilingual)

• English

• Spanish

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