A brand is a cluster of meanings. Those meanings need to be constantly burnished, renewed, and modified. And they need to be understood. From the client’s perspective. Lots of things can influence brand meaning, and many of them are beyond the brand owner’s control – cultural trends, competitors’ moves, direct personal experience, changing social attitudes. So a good question to ask is, “what does my brand mean?” Well I'm here to help with that question from start to finish.
The following marks are just some of the ways that I have answered that question. Communication through design especially through a mark that identifies your organization is vital to success or failure. It is only one element, but a very important element, of your organization's brand identity and helps with recognition, differentiation, and recall.
ORIGINAL CONCEPTS, DESIGN, AND BRANDING BY JESSE ROCHA.
