Businesses of all sizes are on social media, competing for customers’ attention in constantly updating content feeds. Whether you own a small business or a large corporation, there’s no question that you need to be active on social platforms for survival: it secures business growth and, above all, generates profit. But getting the most out of social media marketing is easier said than done. Both a science and an art, social media requires a creative and meticulous strategy. But in addition to the strategy in place, a business’ social media reputation is only as good as its public profile content. Investing in social media marketing, therefore, means investing, to some degree, in graphic design. Social media is visually driven, and well-thought-out graphic design is something which can give your business an edge in this competitive arena.
Social media channels are great spaces for businesses to build brand awareness among both existing and new audiences. There are many different channels businesses can choose to use for their social media marketing strategy, and you would likely want your business to be present on many social media platforms simultaneously to achieve maximum reach. If this is the case for your business, your social media profiles must be consistent in their branding and design. Whether your audience is on Facebook, Instagram, Twitter or on other websites as ads, they should be able to see that they’re on your business’ page immediately. As such, you are standardizing your logo design, typography and content templates in use across all your business’s social media channels. It both streamlines your brand and makes it recognizable to your social media customer base. A consistent look across all channels also lends authority to your brand, giving your profile that all-important professional polish.
Below you will see digital signage, digital boards, web ads, web banners, social media posts and more for some businesses that have chosen me to direct and design their social media marketing. These are just some of the ways that I have answered their questions. Communication through design especially through social media marketing that identifies your organization is vital to success or failure. It is only one element, but a very important element, of your organization's brand identity and helps with recognition, differentiation, and recall.
ORIGINAL CONCEPTS, DESIGNS, AND ART DIRECTION BY JESSE ROCHA.
