UT Health Science Center at Tyler & Jesse Rocha: I have had the privilege to work at a marketing and design agency (cue:creative) to art direct and design advertisements and collateral work for the new brand standards of the UT Health system at UT Health Science Center at Tyler. I have designed works from all of the business cards for the staff and directors to pieces like brochures, flyers, banners, wearables, presentations for the Board of Directors, as well as their Graduate Programs booklet, and outdoor billboard ads that can be found all over Northeast and East Texas.
The University of Texas Health Science Center at Tyler in Northeast Texas is defended by a shield. It protects our health today and safeguards our health and wellness for the future. It stands stalwart between the people they care about and the illnesses, epidemics, and hazards that threaten them. That shield is The University of Texas Health Science Center at Tyler. As the region’s only university medical center, UT Health Science Center is home to some of the latest developments in patient care and community health, medical and health education, and biomedical and clinical research. Only about five percent of hospitals qualify as university medical centers, but this small group of elite institutions is our nation’s primary conduit between first-rate patient care, education, and research and the communities we serve.
Clearly and uniquely differentiate. In an environment of mergers, acquisitions, rollups, and the dynamics of healthcare reform, the brand that successfully stands out in the mind of the consumer/ customer/ patient will have the strongest basis for success. Be willing to challenge your current branding message for needed revisions or replacement when market conditions have changed.
Promise and deliver. An effective brand is the singular idea that you own inside the mind of a prospective customer. It is a distinctive difference, backed by consistent performance.
Internal, external, everything. Place your brand at the core of your internal organizational culture, express the promise externally, and see that the idea connects with or is expressed by everything that the organization does. A brand is the customer’s total experience.
A logo and tagline do not make a brand. Branding would be a lot simpler if a distinctive design element was all that was required. The visual logo is important and helpful, but it’s simply a reminder about the larger, all-inclusive brand promise.
Promise and deliver. An effective brand is the singular idea that you own inside the mind of a prospective customer. It is a distinctive difference, backed by consistent performance.
Internal, external, everything. Place your brand at the core of your internal organizational culture, express the promise externally, and see that the idea connects with or is expressed by everything that the organization does. A brand is the customer’s total experience.
A logo and tagline do not make a brand. Branding would be a lot simpler if a distinctive design element was all that was required. The visual logo is important and helpful, but it’s simply a reminder about the larger, all-inclusive brand promise.
BELOW YOU CAN SEE A FEW DESIGNS AND PIECES THAT I CREATED FOR THE UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT TYLER
ART DIRECTION, AND DESIGN BY JESSE ROCHA.
ART DIRECTION, AND DESIGN BY JESSE ROCHA.
